Secom diz que gastou menos 60% com publicidade na TV

Por meio de nota, a Secretaria Especial de Comunicação Social (Secom) rebateu as informações sobre gastos de publicidade da Presidência publicados pelo UOL e pela Folha.

Segundo a Secom, houve uma redução de 60% em relação ao mesmo período do ano passado.

Leiam a íntegra:

A Secretaria Especial de Comunicação Social (Secom) informa que o site de noticiais Uol e o jornal Folha de S. Paulo, na matéria intitulada “Gasto federal com publicidade cresce, e Record supera Globo”, publicada hoje, erraram na avaliação dos gastos de publicidade da Presidência da República, usando como base os pagamentos referentes a investimentos feitos pelo Governo Temer, porém só pagos agora no primeiro trimestre desse ano na gestão Bolsonaro. Essa explicação foi dada exaustivamente a reportagem durante a apuração de dados, mas os veículos insistiram na interpretação parcial do relatório financeiro disponível no site da Secom.

Deveriam ser levadas em consideração as autorizações de publicidade feitas nos três primeiros meses deste ano, referentes ao Governo Bolsonaro, que totalizaram o valor real de R$ 13,3 milhões para a campanha da Nova Previdência, uma economia de 60% em relação ao mesmo período do ano passado, quando foram investidos R$ 33 milhões.

Desse total, a TV Globo foi o veículo que mais recebeu pedidos (R$ 1,9 milhão), seguida do SBT (R$ 1,4 milhão) e, por fim, a Record (R$ 1,2 milhão), segundo plano de mídia técnica feita pelas agências licitadas pela Secom. Sendo assim, os R$ 75,5 milhões citados nas matérias referem-se a restos a pagar e não valores do orçamento autorizado para a Secom neste ano pelo Congresso Nacional.

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  1. Raimundo disse:

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  1. Lewandonoroskówski disse:

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  2. Jose disse:

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    1. U+NvIGJlbSBwYXJlY2lkb3MgY29tIG9zIG1pbmlzdHJvcyBkbyBzdXByZW1vLCBhY3VzYW0gbyBnb3Zlcm5vIHNlbSBwcm92YSBuZW5odW1hLg==

  3. Claudio disse:

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  4. Fausto disse:

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    1. TWFzIG9zIGFudGFzIGNvbnRpbnVhbSBhIHJlcGxpY2FyIGZha2VzIGRlc3NlcyBjb211bmlzdGFzIQ==

  5. Paiva disse:

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  6. José disse:

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  7. Leonardo disse:

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  8. EDMUNDO disse:

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    1. RWxlcyBxdWVyZW0gcXVlIHNlamFtb3Mgc29saWThcmlvcyBjb20gZWxlcywgbWFzIG7jbyBzZSByZXRyYXRhbS4gIMBzICB2ZXplcyDpICBib20gc29mcmVyIHVtIHBvdWNvLg==

  9. Vicente disse:

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  10. Lúcia disse:

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    1. zW5kaW9zIG7jbyBz428gYWxmYWJldGl64XZlaXMgLSBhcGVuYXMgYWRlc3Ry4XZlaXMh

  11. José disse:

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  12. Fernando disse:

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  13. EDSON disse:

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  14. José disse:

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  15. Nova disse:

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    3. UGFyYSBvcyBidXJyb3MgcXVlIGNvbWVudGFtIGFxdWkgdm91IERFU0VOSEFSLiBSZXN0b3MgYSBwYWdhciBz428gZGVzcGVzYXMgZmVpdGFzIGUgaW5jb3JyaWRhcyBwb3IgZ2VzdPVlcyBhbnRlcmlvcmVzLCBtYXMgIHF1ZSBz428gcGFnYXMgbm8ocykgZXhyY2ljaW8ocylzZWd1aXRlcywgdXNhLXNlIGFudGVzIGUgcGFnYS1zZSBkZXBvaXM=

  16. -ORGULHO-PAULISTA- disse:

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    4. RWxlIHBvZGUgdXNhciBzdWEgbGliZXJkYWRlIGRlIGV4cHJlc3PjbyBlIFhJTkdBUiBlIE9GRU5ERVIgcXVlbSBxdWlzZXIuIE1hcyB0ZW0gcXVlIGFyY2FyIGNvbSBhcyBjb25zZXF16m5jaWEgZG9zIHNldXMgQVRPUywgdHJhYmFsaGFuZG8gZW0gdW1hIENvbmNlc3PjbyBQ+mJsaWNhLiBTZW5kbyBQUk9DRVNTQURPIGUgREVNSVRJRE8=

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    8. TyBw+mJsaWNvIGFkb3JhIFBhdWxvIEhlbnJpcXVlIEFtb3JpbSBlIGphbWFpcyB2YWkgYWNlaXRhciBxdWUgZWxlIHNlamEgZGVtaXRpZG8gZGEgUmVjb3JkIHBvciBleHByZXNzYXIgc3VhIG9waW5p428sIGEgRGl0YWR1cmEgYWNhYm91Lg==

    9. Q2lkYWTjby0gRWxlIHRlbSBxdWUgcmVjZWJlciB1bWEgIlByb21v5+NvIiBwZWxhIEVtaXNzb3JhIHF1ZSByZWNlYmUgZGluaGVpcm8gZG9zIElNUE9TVE9TIGRvcyBCcmFzaWxlaXJvcyBwb3IgdGVyIG9mZW5kaWRvIGUgeGluZ2FkbyB1bSBNaW5pc3RybyBxdWUg6SB1bSBIZXLzaSBOYWNpb25hbCBjb20gODAlIGRlIGFwcm92Yefjbz8=

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    11. RSBjYWJlIGFvIE1pbmlzdHJvIFPpcmdpbyBNb3JvIHByb2Nlc3NhciBlc3NlIHBzZXVkby1qb3JuYWxpJHRhIHF1ZSBtYWlzIHBhcmVjZSB1bSBtaWxpdGFudGUgcGFydGlk4XJpbyBkZSBFeHRyZW1hLUVzcXVlcmRhIHBlbG9zIEFUQVFVRVMgZGUg00RJTy4gRSBhIFJFQ09SRCBkYXIgdW1hIHJlc3Bvc3RhIGFvIHNldSBw+mJsaWNv

    12. TWVzbW8gc2VuZG8gZW0gY2Fy4XRlciBwcml2YWRvLCB1bSBmdW5jaW9u4XJpbyBkZSB1bWEgVFYgcXVlIHJlY2ViZSBESU5IRUlSTyBQ2kJMSUNPIG7jbyBwb2RlIHhpbmdhciBlIG9mZW5kZXIgdW0gTWluaXN0cm8gZGUgRXN0YWRvIGRlc3NhIG1hbmVpcmEuIEEgUkVDT1JEVFYgcHJlY2lzYSBkZW1pdGktbG8gaW1lZGlhdGFtZW50ZSA=

  17. Fernando disse:

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  18. Marco disse:

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  19. Gileno disse:

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  20. Paiva disse:

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  21. Timão disse:

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  22. Claudia disse:

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  23. Baldur disse:

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  24. Veronica disse:

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  25. carlos disse:

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  26. Fabricio disse:

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  27. Evandro disse:

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  28. Barbosa disse:

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  29. GCChaves disse:

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  30. Marcelo disse:

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    1. RXNwZXJhciBvIHF1ZSBkZXN0YSBt7WRpYSBlc3F1ZXJkaXN0YT8=

  31. ana disse:

    RSBh7SwgQW50YWdvbmlzdGFzPyBPbnRlbSB2b2PqcyBkaXNzZXJhbSBxdWUgbyBCb2xzb25hcm8gdGluaGEgcHJpdmlsZWdpYWRvIGEgc3VhICJlbWlzc29yYSBwcmVmZXJpZGEiLCBjb20gbXVpdG8gbWFpcyB2ZXJiYSBkbyBxdWUgcGFyYSBhcyBjb25jb3JyZW50ZXMuIENvbW8g6SBxdWUgZmljYT8gRmFrZSBOZXdzIG5vcyBvdXRyb3MuLi4u

    1. UG9pcyDpIG8gQW50YXMgYWRvcmFtIFB1YmxpY2FyZW0gYXMgbWVudGlyYXMgZGEgRm9saGEgTW9ydGFkZWxhIGUgR2xvYm8gTGl4bywgZSBhaSBjYWTqIGFzIERlc2N1bHBhcyBwZWxhIEZha2UgTmV3cywgb3UgbyBQcmVzaWRlbnRlIHRlbSBxdWUgYXBlbGFyIHBhcmEgYSBKdXN0aedhLCBhaSDpIGNlbnN1cmEu

  32. Paulo disse:

    SXNzbyBzaW0g6SBmYWtlIE5ld3MgZGlzc2VtaW5hZGEgcGVsbyBVT0wgZSBGb2xoYSBkZSBT428gUGF1bG8uIA==

  33. JOEL disse:

    RHVyYW50ZSBtYWlzIGRlIDEzIEFOT1MgZGUgZ2VzdONvIHBldHJhbGhhLCBhIEZPSUNFIERFIFPDTyBQQVVMTyBu428gdmlhIHF1YXNlIG5hZGEuIEFnb3JhLCBhcGVsYSBwYXJhIGEgbWVudGlyYS4=

  34. thelma disse:

    QWdvcmEgcXVlcmVtIHNhYmVyIGRlIFRVRE8sIGN1aWRhbSBkZSBUVURPLCBhcGVsYW0gcHJhIFRVRE8sIGRlc3ZpcnR1YW0gVFVETyEgQ29uZGVuYW0gVFVETy4uLiBlIGFudGVzPyBFcmFtIENFR09TLCBTVVJET1MgRSBNVURPUz8=

    1. TnVuY2EgZm9yYW0gQ2Vnb3MgZSBNdWRvcywgZ29zdGFtIE11aXRvIGRhIE1vcnRhZGVsYSBkb3MgUHRyYWxoYXMu

  35. Didi disse:

    SW52ZXN0aW1lbnRvcyBkbyBnb3Zlcm5vIHRlbWVyLCBwYWdvcyBhZ29yYSwgZW50ZW5kYS1zZSBiZW0u

  36. FORAPT disse:

    Rm9pY2UgZGUgU+NvIFBhdWxvLCBlc3RhZGluaG8gZSBnbG9ib2xpeG8gc+NvIGltcHJlbnNhIGxpeG8hIEEgZ3JhbmRlIG1haW9yaWEgZG9zIHNldXMgam9ybmFsaXN0YSDpIGVzcXVlcmRpc3RhIGUgc+NvIHZlcmRhZGVpcmFtZW50ZSBhZ2VudGVzIHBvbO10aWNvcy4=

  37. TrHuMpH disse:

    NjAlIOkgbXVpdG8hIE5vc3NvIGRpbmhlaXJvIHByZWNpc2Egc2VyIG1haXMgdmFsb3JpemFkbyBlIHByZWNpc2Egc2VyIGludmVzdGlkbyBvbmRlIHJlYWxtZW50ZSBlbGUg6SBuZWNlc3PhcmlvLg==

    1. QSBt4S12b250YWRlIOkgdGFudGEgcXVlIG7jbyBjb25zZWd1ZSBuZW0gaW50ZXJwcmV0YXIgdW0gdGV4dG8uIEV4cGxpY2FyIHByYSB1bWEgcG9ydGEg6SBtYWlzIGbhY2lsLg==

    2. Q2FsbWEgZ2VudGUsIGZvaSBmYWx0YSBkZSBhdGVu5+NvLiBNYXMgZW0gbWluaGEgb3BpbmnjbywgRXN0YXRhaXMgbuNvIGRldmVyaWFtIGZhemVyIGdhc3RvcyBjb20gcHJvcGFnYW5kYXMuIFByb3BhZ2FuZGFzLCBzb21lbnRlIHBhcmEgc2H6ZGUsIGVkdWNh5+NvIGUgc2VndXJhbudhLiA=

    3. a2tra2tra2tra2tra2tra2sgVm9sdGEgcGFyYSBvIE1vYnJhbCBNb3J0YWRlbGEga2tra2tra2tra2tra2tra2tra2s=

    4. Vm9j6iDpIHBldGlzdGEgcXVlIG7jbyBpbnRlcnByZXRhIG8gcXVlIGxldT8gYSBSRURVx8NPIGZvaSBkZSA2MCUgb3Ugc2VqYSBz8yBkZXZlbSB0ZXIgZ2FzdG8gbyBlcXVpdmFsZW50ZSBhIDQwJSBkbyBhbm8gYW50ZXJpb3Iu

  38. André disse:

    UXVlbSBzZSAiaW5mb3JtYSIgY29tIGEgRlNQLCBwcmVjaXNhIGRlIHBlbG8gbWVub3MgbWFpcyAzIG91IDQgZm9udGVzIGRpZmVyZW50ZXMgcGFyYSBu428gZW1iYXJjYXIgbnVtYSBjYW5vYSBmdXJhZGEuIEVsZXMgc+NvIGRlc29uZXN0b3MgbWVzbW8u

    1. TyBwcm9ibGVtYSDpIGFjaGFyIGVzc2FzIDMgb3UgNCBmb250ZXMgZmlkZWRpZ25hcyAtIGEgY29pc2EgdOEgZmVpYSE=

  39. -ORGULHO-PAULISTA- disse:

    TGliZXJkYWRlIGRlIEV4cHJlc3PjbyBTRU1QUkUuIENlbnN1cmEgTlVOQ0EuIE1hcyBzZWphbW9zIHNpbmNlcm9zLiBIb2plIG8gSk9STkFMSSRNTyBicmFzaWxlaXJvIOkgdW1hIEbhYnJpY2EgZGUgTWVudGlyYXMvRmFrZU5ld3MgcGFyYSBvYmVkZWNlciBpbnRlcmVzc2VzIFBPTM1USUNPUy1JREVPTNNHSUNPUyBkYXMgRXNxdWVyZGFz

    1. RmljYW0gcHJlb2N1cGFkb3MgY29tIFBUIGUgUGFydGlkb3MgRXNxdWVyZGEgZGVzbW9yYWxpemFkb3MuIFF1YW5kbyBhIHByaW5jaXBhbCBPUE9TScfDTy9TQUJPVEFHRU0gYW8gR292ZXJubyDpIGZlaXRhIHBlbGEgSW1wcmVuc2EgZGUgRXh0cmVtYS1Fc3F1ZXJkYSBwcmluY2lwYWxtZW50ZSBhcyBncmF0dWl0YXMgR0xPQk8gZSBVT0w=

  40. Luís disse:

    ZGVzc2VzIDYwJS4uLjEwMCUgZm9yYW0gcGFyYSBvcyBlZGlyZXMgbWFjZWRvcy4uLg==

    1. VuEgYXByZW5kZXIgYSBjYWxjdWxhciwgYW5hbGZhYmV0byEhIQ==

    2. TuNvIGxldT8gIDE5MDAgcGFyYSBhIEdsb2JvIGUgMTIwMCBwYXJhIG8gdGFsIEVkaXIgZGFzIENvdXZlcyEhICA=

    3. Rm9pIG7jbyBmaWxoaW5obyBmb3JhbSBwYXJhIGEgc3VhIG3jbeMgY2FuYWwvbGhhLg==